
I’m not sure a church really needs a logo.
That said, we have one and as you might have guessed I really like it. We refer to our logo as the Gwinnett Church Tree.
The design credit goes to Benj Miller and Jen Odom of eyespeak along with our very own Kristen Franklin.
When we were working on the design we wanted the logo to represent our mission and spiritual growth strategy. This is one of the many reasons I like what Benj, Jen and Kristen designed.
On our very first Sunday as a church, I explained the strategy and meaning behind our logo. In fact, we have a question I would love for all of us to associate with the logo every time we see it. (More on that tomorrow.)
With this in mind, I thought it would be helpful to reiterate this on the blog during the first month of a New Year. This logo represents what we should be about this year, and every year for that matter.
The Mission
The Tree represents our mission which is leading people into a growing relationship with Jesus Christ. The circles represent our spiritual growth strategy to help accomplish the mission. As you can see, there are eight circles. Three larger circles and five smaller ones. Today, I want to explain the three large circles and tomorrow I’ll explain the other five.
Three Vital Relationships
The three large circles represent our three vital relationships:
1. Intimacy with God.
2. Community with Insiders.
3. Influence with Outsiders.
We believe each of us should be pursuing a personal relationship with our Heavenly Father, experiencing accountability, belonging and care in small groups, and influencing those who are outside the family of God. If we aren’t actively engaged in these three vital relationships, then we aren’t fully engaged in the mission of our church.
I’ve talked to a lot of people about these three vital relationships. My experience is that vital relationship #3 is the most difficult one for Christians to maintain. Kind of interesting, huh?
How about you? As you look back on 2011, which one of these three vital relationships was the strongest? Which one was the weakest? And what can you do to change that in 2012?
Jeff